B2B Marketing Strategist & Content Lead

    Turn our real delivery experience into a repeatable marketing engine that creates qualified conversations with regulated enterprises in DACH and beyond.

    Location
    Remote-first · Slovakia or Germany preferred
    Type
    Full-time preferred · senior part-time considered
    Reports to
    CEO
    Compensation
    3,000 - 4,500 EUR/month gross + variable
    Start
    As soon as possible

    Who you'd be marketing

    MNB Solutions is an enterprise technology partner for regulated industries, founded in 2016 in Bratislava and serving mid-to-large enterprises across the DACH region. Our core sectors are utilities and energy, with active expansion into banking, insurance, healthcare and public sector. We hold ISO 27001, ISO 9001 and ISO 42001 certifications, all from TÜV SÜD.

    Our positioning is simple: we build IT systems, we run them in production, and we stay accountable. We compete on engineering discipline, ownership and proof - not on price.

    Our clients are regulated organizations running business-critical processes under constant regulatory and operational pressure. They cannot afford instability, outages, or audit exposure. They need systems that are stable, auditable and secure - and a partner who takes full ownership rather than delivering a demo and disappearing.

    Our brand voice is direct, calm and proven. We don't sell hype. We lead with outcomes, numbers and named accountability. We underpromise and overdeliver. That principle runs through how we deliver and how we communicate.

    The mission of this role

    Turn MNB Solutions' real delivery experience, know-how, engineering capabilities, certifications, internal tools and case studies into a repeatable marketing engine that creates qualified conversations with regulated enterprises in DACH and beyond.

    Here is the honest core of the problem. We are very good at building and running systems for demanding regulated clients. But like most strong engineering teams, we are far better at delivering than at telling the world about it. The deep expertise, the hard-won lessons, the proof, the capabilities - most of it is locked inside the heads of technical people and inside project documentation.

    Your job is to get it out, translate it into language the market understands, and turn it into authority. The core challenge is not creating content from nothing. It is extracting what's already inside the company and turning it into market-facing assets that build trust in regulated DACH B2B.

    What you would own

    We need a Swiss-army-knife person for this stage of the company. Someone who can think strategically and also produce - write, brief or generate visuals, set up a campaign, and measure it.

    • The marketing strategy and quarterly plans, developed with the CEO and aligned with the Strategic Portfolio Manager
    • Defining the marketing KPIs and measurement framework - we don't have one yet. You build the scoreboard and then play to it.
    • The editorial calendar and all content production
    • Case study extraction - working with project managers and engineers to convert real project work into market-facing assets
    • The CEO's founder-led content (writing, editing, scheduling, always in his voice)
    • Campaign planning and execution across LinkedIn, email and content
    • Website content and updates, plus landing pages for offers (AI training, accessibility audits)
    • The email channel - proof update emails and eventually nurture sequences
    • Visual and design output - AI tools first, freelancers where genuinely needed
    • Analytics and reporting against the KPIs you define
    • Sales enablement assets - one-pagers, deck slides, talking points
    • Conference and fair presence coordination (2-3 events per year)
    • Paid media - run it yourself if you can, otherwise we bring in a specialist

    How we use AI

    MNB Solutions is leaning heavily into AI, both in what we sell and in how we work internally. We are ISO 42001 certified for AI governance, we build AI solutions for clients, and we use AI extensively in our own operations. This is central to who we are.

    For this role, that means a clear order of operations:

    1

    You first.

    Your judgment, strategic thinking and writing are the foundation.

    2

    AI second.

    You use AI tools for drafting, research, visuals, translation, ideation and analysis as a force multiplier. We expect AI to be a default part of how you work, not an afterthought.

    3

    Freelancers third.

    Only when AI plus your own ability genuinely can't deliver the quality needed - polished native German long-form, specialized video - do we bring in external help.

    You do not need to be an AI expert today, but you need to be genuinely open to it and willing to learn fast. If you are already advanced with AI tools, that is a strong advantage. Someone who resists AI or treats it as a threat is not a fit for where this company is going. On German content specifically, we prefer to produce it AI-first with your review and editing before reaching for freelance native German copywriters.

    What success looks like

    Your first 90 days

    • Audit and document what marketing assets MNB Solutions already has
    • Draft the marketing KPI and measurement framework and get it set up
    • Build a working content pipeline for extracting marketable material from completed projects
    • Take over the editorial calendar (founder LinkedIn + company channels)
    • Produce 2-3 new case studies from existing project work
    • Launch one focused campaign (likely WCAG/BFSG accessibility, building on AccessiBridge)
    • Build the email contact list from our scattered network into one usable list
    • Get fluent with our AI toolset (training provided)

    By 6 months

    • A consistent monthly publishing rhythm across LinkedIn, website and email
    • 6-8 published case studies covering our three front doors: Governed AI, Accessibility Compliance, Production Stability
    • Two active campaigns running with measurable pipeline contribution
    • A working KPI dashboard showing whether marketing produces qualified conversations
    • A newsletter / proof update with 300+ relevant subscribers
    • Pipeline source tracking tied to content and campaigns
    • Partner co-marketing pieces, especially with certification partners
    • Conference / fair execution - pre-event outreach, on-site signal, post-event follow-up

    Who we're looking for

    Must-haves

    • 5+ years in B2B marketing, with at least 2 in enterprise, technology services, or regulated industries. SaaS-only or consumer-only backgrounds won't translate well.
    • Strong written English. You will write most of our content in English first.
    • A Swiss-army-knife profile - think strategically and execute hands-on. A build-and-do role, not a direct-others role.
    • Genuine openness to AI as a core working tool. Advanced skills a plus; willingness to learn fast is mandatory.
    • You can interview technical people and extract content from them.
    • A good visual sense - taste, not necessarily design skills.
    • You think commercially - pipeline contribution and qualified conversations, not likes.
    • You're comfortable being the second-most-visible person at MNB Solutions, not the most. The CEO is the primary public face by design.
    • You can hold a brand voice - direct, calm, proven. No hype, no buzzwords.

    Strong nice-to-haves

    • Working German - reading trade press, communicating with partners, reviewing AI-generated or freelance German content.
    • Advanced, demonstrable AI tool proficiency.
    • DACH B2B experience.
    • Experience marketing technical or consulting services, not products.
    • Familiarity with EU AI Act, ISO 42001, BFSG/EAA, or other regulatory frameworks.
    • Account-based marketing experience.
    • Ability to run paid media yourself.
    • Working knowledge of HubSpot, Pipedrive, or similar CRM.

    Not a fit

    • Self-described "social media managers" with no broader strategic experience
    • Marketers from B2C or consumer brands with no enterprise experience
    • People who resist AI or treat it as a threat
    • People who only direct others and can't produce work themselves
    • People who lead with their personal brand or want to grow their following through this role
    • Agency-only backgrounds with no in-house pipeline responsibility
    • Anyone whose writing leans on "transformative," "revolutionary," "next-generation," or "game-changing"

    How we work

    • Remote-first, proximity preferred. Offices in Bratislava (SK), Bochum (DE), and Košice (SK). Being near one is ideal for occasional in-person collaboration, but fully remote works too.
    • Occasional travel. Client visits, fairs, events. Not frequent, but expected.
    • High velocity. Quick decisions, rapid learning, fast iteration.
    • Straight dealing. We say what we think, disagree openly, and don't play office politics.
    • High autonomy, clear accountability. Freedom in how you execute, in exchange for owning outcomes and escalating early.
    • No vanity metrics. We measure qualified conversations, pipeline contribution, partner introductions - not impressions or likes.
    • AI-first. We lean heavily into AI in everything we do. You will too.
    • Lean team, real expectations. Around 20 people. Not a corporate environment with infinite resources.

    Compensation & benefits

    Base salary 3,000 - 4,500 EUR gross per month, depending on experience, German language level, AI proficiency, and full-time vs part-time arrangement.

    Variable component: 13th salary, tied to meeting KPIs and goals, not vanity metrics.

    Working arrangement: employment contract (TPP) or contractor (SZČO / IČO) - both work for us. Fractional and part-time arrangements considered for the right senior candidate.

    We offer fair, sustainable compensation with room to grow as the role and company grow, plus genuine ownership over a critical function from day one.

    What we offer

    13th salary as performance rewards

    A 13th salary paid as rewards for meeting your goals.

    Flexible working hours

    Real work-life balance. You organize your time around your life, not the other way around.

    Mostly remote

    Work primarily from home. Occasional on-site meetings, the rest is up to you.

    Premium hardware

    Top-tier equipment. The right tools to do real work.

    International projects

    Land on international projects from your home office, with a real chance to travel.

    Language, AI & technical training

    We invest in your growth. Language courses, AI training, and technical development.

    Modern technologies

    Work with current tools and platforms, not legacy for the sake of it.

    Space for your ideas

    Room for your own initiative. If you see a better way, we want to hear it.

    Team that shares know-how

    A young but experienced team that isn't afraid to pass on what it knows.

    Team events twice a year

    Teambuildings the whole team actually looks forward to - families included.

    A note on what this role is not

    This role is not:

    • A "growth hacker" role focused on funnels and quick wins
    • A "brand marketing" role focused only on visual identity and creative campaigns
    • A "social media manager" role focused on posting volume
    • A "demand generation" role focused on lead-gen forms and MQL counts
    • A pure strategy role where someone else does the work

    It is a senior, hands-on, AI-first strategic marketing role in a B2B regulated-enterprise context. If that framing doesn't match your image of what marketing should be, we're probably not the right fit - and that's fine.

    How to apply

    Send us the following:

    1. 1A short note (max 1 page) on why this role and why MNB Solutions specifically.
    2. 2Your CV and LinkedIn profile.
    3. 32-3 examples of B2B marketing work you've done - a case study you produced, a campaign you ran end-to-end, or long-form content you wrote. Tell us your role and the results.
    4. 4A short practical task: pick one of our services, write one LinkedIn post in our brand voice aimed at a regulated enterprise buyer in Germany. Under 250 words. If you used AI, tell us how - that's a plus.
    5. 5A short self-intro video (2-3 minutes). Just you talking: who you are, why this role, how you approach marketing. Phone camera is fine.
    6. 6One question you have about MNB Solutions or this role.

    We're not looking for perfect coverage of every requirement. We're looking for the right combination of strategic thinking, hands-on capability, AI-readiness, and cultural fit for a build-from-zero role.

    Apply by email

    Send everything to welcome@mnb.solutions. We read every application personally.