EnergyUtilitiesAnonymized

    Corporate Communication &
    Newsroom Platform

    ISO 27001ISO 9001ISO 42001TÜV SÜD PartnerEU-BasedGDPR CompliantMicrosoft Partner

    Challenge & Approach

    The Challenge

    Large regulated organizations communicate with multiple audiences - employees, regulators, partners, press, the public - through channels that are often completely fragmented. Press releases in one system, events in another, media assets scattered across shared drives, publishing workflows handled via email chains. No unified platform for the full lifecycle from drafting to distribution.

    As communication volume grows - regulatory changes, market events, ESG reporting - the bottleneck shifts to content creation itself. Writing, editing, and formatting takes time that communications teams don't have.

    Our Approach

    Build a modular newsroom ecosystem covering public-facing communications and back-office editorial workflows. Not a generic WordPress or SharePoint site - a custom CMS tailored to how communications teams actually work. Delivered by MNB Solutions with end-to-end ownership.

    • Public-facing press room with articles, rich media including video, tags, and fulltext search
    • Custom editorial CMS with drafting, review, approval, and publishing workflows
    • Email newsletter module - compose and distribute directly, no external mailing tool
    • Event management with registration, attendee communication, and event pages
    • AI-powered article summarization already in production
    • Customizable branding per entity
    • Seamless integration into existing web infrastructure
    • Every feature listed above is in production today - not a roadmap
    Proof: Energy / Utilities - Anonymized

    Client Context

    A major German energy group needed a professional communications platform for corporate newsrooms. Press releases, articles, and media assets were handled through disconnected systems. The communications team spent more time on formatting and publishing logistics than on actual content creation.

    What MNB Solutions Built

    Full newsroom ecosystem with public-facing press room and custom back-office CMS. Rich media publishing, tag-based categorization, fulltext search, email newsletter distribution, event management with user registration, and AI-powered summarization. Built and operated by MNB Solutions with end-to-end ownership - no third-party tools bolted on.

    Results

    4,700+
    articles published
    (and growing)
    18,000
    page views annually
    (across all newsroom properties)
    25,000
    article views annually
    (consistent engagement)
    3+
    years in production
    (daily editorial use)
    Continuously developed
    with new features
    (based on real user feedback)
    Zero major outages
    since go-live
    (stable, auditable operations)

    Key Insight

    The value is not just publishing efficiency - it is editorial control. When press releases, newsletters, events, and media live in one system, the communications team responds faster to time-sensitive announcements without coordinating across five different tools. Measurable operational relief - fewer bottlenecks, faster turnaround, consistent quality.

    Platform Status

    In production for 3+ years. Continuously developed with new features and AI capabilities. Operated by MNB Solutions with full end-to-end ownership. Zero major outages since go-live.

    Reference upon request

    What This Enables Next

    A modular newsroom ecosystem applies wherever professional, controlled, auditable publishing is required:

    • Regulatory communications - policy announcements, compliance notices, stakeholder updates
    • Investor relations and ESG reporting with approval workflows and version control
    • Internal communications at scale across multiple locations or subsidiaries
    • Multi-brand or multi-entity publishing on a shared platform with customizable branding
    • AI-assisted content operations - summarization, multi-channel adaptation, translation support

    Every new module builds on the same stable, governed platform that has been in production for 3+ years.

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